Location: Albania
Salary: 13k-18k RMB
Language Requirement: Chinese
Employment Type: Regular Employee
Gender: Any
Job Responsibilities:
1. Data Management & Analysis
- Collect, clean, and organize advertising data from various platforms.
- Conduct in-depth analysis of ad groups and strategies to identify optimization opportunities.
- Utilize advanced data analysis techniques to interpret complex datasets and generate actionable insights.
2. Advertising Performance Optimization
- Analyze advertising strategies and performance metrics to derive optimization conclusions and improvement suggestions.
- Monitor key performance indicators (KPIs), develop dashboards to track ad performance, and identify trends.
3. Visitor Behavior Analysis
- Analyze visitor behavior to understand interactions with ads and websites, identifying patterns leading to conversions or drop-offs.
- Conduct funnel analysis to locate user drop-off points at different stages and provide improvement recommendations.
4. Ad Creative Testing & Analysis
- Perform A/B testing on ad creatives and analyze different versions’ performance to determine the best designs.
- Provide insights on creative effectiveness based on data and suggest improvements to enhance performance.
5. Reporting & Insights
- Prepare and present comprehensive reports on advertising performance, user behavior, and optimization suggestions.
- Collaborate closely with marketing, design, and strategy teams to drive data-driven decision-making.
Job Requirements:
1. Work Experience
- 3+ years of experience in data analysis, preferably in advertising or digital marketing.
- Hands-on experience in analyzing ad performance data from platforms such as Google Analytics, Facebook Ads, and Google Ads.
2. Technical Skills
- Proficient in data analysis tools like Excel, SQL, Python, R, and visualization tools like Tableau or Power BI.
- Strong understanding of data cleaning, transformation, and analysis processes.
3. Analytical Skills
- Excellent analytical and problem-solving skills to interpret complex data and translate findings into actionable insights.
- Detail-oriented with the ability to handle large datasets accurately.
4. Advertising Knowledge
- In-depth understanding of advertising metrics, user behavior analysis, and ad optimization techniques.
- Familiarity with digital marketing concepts such as CPC, CTR, CPA, conversion rates, and attribution models.
5. Communication Skills
- Ability to effectively communicate complex data insights to non-technical stakeholders.
- Strong reporting and presentation skills to convey findings and optimization strategies to internal teams and clients.
Bonus Points:
- Experience in website analysis and conversion rate optimization.
- Knowledge of statistical analysis and A/B testing methodologies.
- Familiarity with audience segmentation and personalized advertising strategies.
If you meet the above requirements and are passionate about data-driven advertising strategies, we welcome you to apply for this role!