Location: Albania
Job Type: Regular Employee
Salary: Negotiable (RMB)
Language: Chinese (Fluency required)
Gender: Any Gender
We are looking for a skilled SEO Specialist to join our team. This role requires a deep understanding of SEO best practices, strong data analysis abilities, and expertise in improving website traffic and user experience. The ideal candidate will be responsible for managing SEO strategies, conducting A/B tests, and building high-quality backlinks.
Key Responsibilities:
- SEO Strategy & Execution: Develop and implement SEO strategies to increase website visibility and improve search engine rankings.
- Search Engine Algorithm Expertise: Stay up-to-date with search engine algorithms and best practices to ensure compliance and optimize site performance.
- Advanced SEO Techniques: Apply technical SEO and content optimization strategies for improved results.
- Data Analysis: Use tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs to conduct in-depth analysis of website traffic, conversion rates, and user behavior.
- A/B Testing: Design and implement A/B tests to assess the effectiveness of different strategies and optimize based on results.
- Link Building: Develop and execute strategies to acquire high-quality backlinks through partnerships and content marketing.
- User Experience Optimization: Use tools like Hotjar and Crazy Egg to analyze user behavior and make UX/UI recommendations for improvement.
- Content Strategy Optimization: Evaluate and improve existing content to ensure it aligns with user search intent and boosts engagement.
- Competitor Analysis: Analyze competitor SEO strategies to identify opportunities and gaps in the market.
- Project Management: Manage multiple SEO projects and deliver high-quality results on time.
- Cross-Department Collaboration: Work closely with content, development, and marketing teams to ensure SEO best practices are implemented across the site.
Qualifications:
- Proven experience in SEO with a strong understanding of search engine algorithms and optimization techniques.
- Experience with SEO tools such as Google Analytics, SEMrush, Ahrefs, and Google Search Console.
- Proficient in data visualization tools (e.g., Tableau, Google Data Studio).
- Ability to design and interpret A/B tests to optimize SEO strategies.
- Expertise in building quality backlinks and understanding content marketing strategies.
- Strong knowledge of user experience optimization and UX/UI design basics.
- Excellent project management and communication skills.
- Ability to work collaboratively with cross-functional teams.
- Prior experience with content marketing or social media marketing is a plus.
- Experience with multilingual website SEO (especially Portuguese & English) is a plus.
- Familiarity with other online marketing channels such as SEM and email marketing is an advantage.
- Familiarity with AI tools for increasing work efficiency is preferred.
Compensation & Benefits:
- Salary negotiable
- Includes meals and accommodation
- 30 days paid annual leave
- Work visa provided